The community of St. Jacobs is located in southwest Ontario, just north of Waterloo in Woolwich Township, Waterloo Region. It is a popular location for tourism, due to its quaint village appearance, retail focus and Mennonite heritage. Waterloo Region is still home to the largest population of Old Order Mennonites in Canada, particularly in the areas around St Jacobs and Elmira. They are often seen on the local roads using their traditional horse and buggy transportation; many also use horses to pull the implements in their farm fields.